About this Research

Booz & Company and the Association of National Advertisers have an ongoing collaboration on a joint research program to understand the different roles played by marketing and the characteristics of these organizations. The initial Marketing Profiler results were shared at the ANA National Conference in October 2005.
 

Booz & Company is a leading global consulting firm, helping the world’s top businesses, governments and organizations. With more than 3,300 people in 57 offices around the world, we bring foresight and knowledge, deep functional expertise, and a practical approach to building capabilities and delivering real impact. We work closely with our clients to create and deliver essential advantage. Visit www.booz.com to learn more about Booz & Company. To learn more about the best ideas in business, visit www.strategy-business.com, the Web site for strategy+business, a quarterly journal sponsored by Booz Allen.
 

The Association of National Advertisers, Inc. (ANA) is the industry's premier trade association dedicated exclusively to marketing and brand building. Representing more than 300 companies with 8,000 brands that collectively spend over $100 billion in marketing communications and advertising, the Association's members market products and services to consumers and businesses.

ANA serves the needs of its members by providing marketing and advertising industry leadership in traditional and e-marketing, legislative leadership, information services, professional development and industry-wide networking. Founded in 1910, the ANA maintains offices in New York City and Washington, D.C.

Visit the Association of National Advertisers by visiting http://www.ana.net/
 

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